The Blythe Experience



Fashion Obsession –Eclectic Beauty’ Exhibition! Nov.2009

In the new fashion building, Shinjuku Marui One, the exhibition, ‘Fashion Obsession

–Eclectic Beauty’ an exhibition of various fashion brands stylish interpretation of　Blythe dolls on the quest of ‘Eclectic Beauty’.

The participating brands were: PEACE NOW, SEXY DYNAMITE LONDON, h.NAOTO, Super Lovers, BABY, THE STARS SHINE BRIGHT, Alice & the Pirates, metamorphose temps de fille, Angelic Pretty, Emily Temple Cute, EXCENTRIQUE, ROU ROU, JESUS DIAMANTE, KERA Magazine, mamechiyo, LeLe Junie Moon. These stylish dolls were displayed at the entrance hall on the ground floor of Marui One.

Since all these brands are very trendy and popular, their Blythe dolls quickly caught the eye of shoppers in and even outside the store.

In addition, a customized doll exhibition was also held by leading Blythe custom artists, ‘Momolita x haco’ and ‘Miyuki Odani’. There were three types of dolls and these precious one-of-a-kind dolls sold out quickly.

In the shop, Lele Junie Moon, on the 4th floor of Shinjuku Marui One, limited edition dolls, goods and customized Blythe dolls were sold. Creative Team, Junie Moon styled original and unique dolls to match with the shop, Lele Junie Moon.

During the exhibition, Marui ONE was full of Blythe fans viewing the entrance hall and shopping at Lele Junie Moon. Thank you very much for your visit. We are looking forward to seeing you again at the next exhibition!