News

Nov.22.2007

Designer News for the Yurakucho Marui Event

On October 27th we be having the Blythe exhibition, "Freedom fashion by Blythe" at Yurakycho Marui !
We would like to introduce to you the brands that have participated in this event and what their brand concept is!

Jet Lag Drive
An interesting mix of stylish, modern, and sexy motifs that represents the New York fashion scene.
They will be exhibiting a selection of their designs.
The Autumn/Winter concept for Jet Lag Drive is the use of black and grey.
From this dark color base they use contrasting colors to "shine" through like bright blond, red and midnight blue.
The styling brings out the inner strength of a woman like a light shining in the distance in
complete darkness.

myth of Dgrace
This line based on the essence of Dgrace.
Every single accessory is used in a way to construct a "total" style.
The dresses, suits, bags and tiny accessories' designs were thought out, and tend to represent the total style of a lady.

earth music & ecology
The theme is "Relax" for earth music & ecology. By riffing on the standard traditional-taste trends they blend it with a natural earthy aesthetic making a very unique look creating a hi-casual brand.
They will be presenting some pieces that casual and sweet girls are sure to love.

FRAPBOIS
FRAPBOIS, "clothes for child-like adults" they focus on making relaxed clothing for adults.
For the 08 S/S collection their theme will be "Paradise" with of course, putting the "Frapbois" fingerprint on the designs.

mercibeaucoup,
Pure, Fun and Beautiful. Stylish, humorous, proud but not egotistical.
mercibeaucoup, has made some folky yet playfully, beautiful clothes.
Like the brand name implies, the feeling of appreciation is reflected in this line.

Ne・net
Kazuaki Takashima debuted as a designer on the Autumn/Winter Season of 2005/2006.
His new brand "Ne・net" in French means to be born.
His design has personality, a focus on material and craft.
His clothes can be worn with another person as a couple.
His clothes have the power of freedom and casualness.

sunaokuwahara
"sunaokuwahara" focuses on the idea of looking deeper and seeing the value of "new".
It is a brand that brings out purity and originality.
Designer, Sunao Kuwahara interprets these changing times with material, color and shapes. The theme of this Autumn/Winter line is "in the memory of a woman.
Journey from West to East…"

franche lippee
"a childlike woman with a sense of play" There is something very nostalgic with franche lippee's clothes.
They are full of class, gentleness, and cuteness.

LIMI feu
Atmosphere, comfort, decor, unpretentious and preserving individuality.
To not be carried away by trends and to keep making clothes with artistic integrity.
LIMI feu really wants the wearer's "aura" and the clothing's "aura" to clash.
This contradiction is something to look forward to.

Re*
Based from a french traditional style and taking ideas from feminine trends.
At times they mix woman garments with masculine flair.
For women who, "comfortably dress in their own style, and have fun doing it".

as know as de base
With focus on detail yet having a cuteness with sophistication.
Combining items and materials in adventurous ways to open onto a freedom for the customers.

We are really excited to see how Blythe will get styled by these wonderful designers!
At the event we will also be having new and limited products available.
Please come by and see the exciting designs and Blythe!
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Freedom Fashion by Blythe
Date: November 27th (tuesday) - December 26th (wednesday)
Event Space: Yurakucho Marui (chiyoda-ku Yurakucho 2-7-1)(Tel# 03-3212-0101)
Time: Weekdays AM11:30 - PM9:00, Saturday AM11:00 - PM8:30,
Sunday/Holidays AM11:00 - PM8:00
Produced by Cross World Connections
Sponsored by Yurakucho Marui