“Who’s the Fairest of Them All” The 2009 4th Annual Blythe Beauty Contest!

Revised contest format, New Rules!

We are pleased to announce the 2009 4th Annual Blythe Beauty Contest call for entries is ready to begin! The contest will coincide with the Blythe 8th Anniversary Charity Exhibition held in June 2009. The Beauty Contest format has been revised and new rules introduced. We hope to attract many new teams and artists with the contest revision.

The theme of the contest is “Fashion Obsession”! Please refer to the following rules and regulations for details.

Please be sure to read and follow the rules, guidelines and contest agreement thoroughly before submitting your entry. Any entry that fails to comply with any of rules, guidelines or terms of the contest agreement will be found ineligible and therefore disqualified from entering competition.

◆Who is eligible to enter

Employees of CWC Group, Hasbro, and Tomy Co. are not eligible to enter. Judges are not eligible to enter this competition. Contestants under that age of 18 at the time of entry must have written permission of their parent or guardian to enter.
Previous entrants who did not receive the “Grand Prix” prize may enter again.

◆How to Enter

1. Entry Form

Please complete the entire entry form and contest agreement.

2. Contest Agreement

The representative for the team, “Team Leader” must read and sign the contest agreement. Please clearly fill out the form with printed block letters. Entries will only be accepted in English or Japanese. Please be sure to fill in all of the entry form fields.

3. Co-Copyright Owners.

Each entry may have up to 5 individuals working on entry as part of a team. If more than one team member is on a team or has been involved in creating the Designs, then all team members (with a maximum of 5) will need to sign the Contest Agreement as Co-copyright Owners thereby confirming their consent to be bound by the terms and conditions of the Contest.

4. Photographs

Please send 6 photos of your entry:
1) One 8 x 10 photographic print of a front, full body shot
2) One 8 x 10 photographic print of a back, full back shot
3) One 8 x 10 photographic print from the bust up
4) Three additional 8x10 photographic prints of detail shots that emphasize the presentation of your doll.

*If your team is chosen as a finalist we will use the front, full body shot of your doll for press and web announcements.
*Please only send prints, we will not accept photos on CD or through email.

5. Entry Fee

Please include the entry fee of $30.00 USD (outside of Japan) with your entry by including your credit card number on the form provided. If you are a resident of Japan please send 3,000 yen as a Genkin Kakitome Kozutsumi from the Japan Post Office to cover handling and processing of your entry.

◆Send Entry to:

The 2009 4th Annual Blythe Beauty Contest
Cross World Connections
4-3,2F Sarugaku-cho
Shibuya-ku, Tokyo
Japan 150-0033

*Entry Checklist:
1) Entry Form
2) Contest Agreement
3) Photographs
4) Entry Fee

◆Contest Schedule

ENTRIES WILL BE ACCEPTED FROM: March 1, 2009
POSTMARK DEADLINE: March 30th, 2009
FINALIST ANNOUNCED: April 23, 2009
MISS POPULARITY VOTE BEGINS: June, 2009 (exact date to be announced)
EXHIBITION OPENING: June, 2009 (exact date to be announced)

◆Jury Process

Up to 12 finalist teams will be selected and their doll will be exhibited during the Blythe 8th Anniversary Charity Exhibition at Omotesando Hills in June 2009. Jury process decisions are final and cannot be questioned by contestants. The Miss Popularity 1st, 2nd and 3rd Place winners will be decided by popular vote, and is also final.

The CWC Choice Award will be selected by Junko Wong. One team will be selected from the finalists to win the CWC Choice Award.

◆Voting

The “Miss Popularity” voting will take place at Omotesando Hills, online at www.blythedoll.com and www.blythemoblie.com cell phone site (accessible in Japan only) from June 2009 (exact date to be announced).

The CWC Choice Award will be selected by Cross World Connections. All finalist teams are eligible for this award including any of the “Miss Popularity” award winners.

◆Awards

Miss Popularity 1st Place- One ¥30,000 JPY gift certificate from the Junie Moon shop (one per team), 2009 8th Anniversary Limited Edition Neo Blythe doll (one per team member), one award certificate, and one trophy.

Miss Popularity 2nd Place - One ¥20, 000 JPY gift certificate from the Junie Moon shop (one per team), 2009 8th Anniversary Limited Edition Petite Blythe doll (one per team member), one award certificate, and one trophy.

Miss Popularity 3rd Place - One ¥10,000 JPY gift certificate from the Junie Moon shop (one per team), 2009 8th Anniversary Limited Edition Blythe doll (one per team member), one award certificate, and one trophy.

Junko's Select- One ¥50,000 JPY gift certificate from the Junie Moon shop (one per team), 2009 8th Anniversary Limited Edition Neo Blythe doll (one per team member), one award certificate, and one trophy. The CWC Choice doll will be selected by Junko Wong and photographed by Gina Garan. The photo of the CWC Choice winner used as the main visual for the 2010 Blythe 9th Anniversary Charity Exhibition and a future project collaboration with CWC.

*Please note, the 2009 contest awards do not include manufacture or production of their original Blythe doll design. No cash prize will be awarded.

All prizes provided courtesy of the Junie Moon shop in Diankanyama, Tokyo.

◆Theme

The theme for the 2009 Beauty Contest is “Fashion Obsession”. Teams must choose from the following seasons: Spring, Summer, Fall or Winter. The seasonal theme must be clearly expressed in the fashion and story of your entry.

◆Teamwork

One team is allowed 1 to 5 members. Each person shall belong to one team, they shall not belong to multiple teams. Please supply all contact information including email address and telephone number of for each team member on the contest agreement.

*Please do not include the word “Blythe” in your team name.

◆Display

Your completed doll including accessories for display should be no larger than 38cm H x 38cm W x 35cm D. If your display dimensions exceed this size your doll will not be displayed.

◆Base Doll

Only CWC produced Takara Tomy Neo Blythe dolls can be submitted to this contest.

◆Charity Exhibition

The finalists will be displayed at the Blythe 8th Anniversary Charity Exhibition. We ask that the finalists consider donating their doll for the charity auction. While the charity is not a requirement, your participation is highly appreciated. A bare doll will be provided as a gratuity in exchange for your generous donation.

The dolls donated to charity will be photographed and published in the 2010 Blythe Anniversary Charity Exhibition catalog, and will travel with the exhibition.

◆Rules and Guidelines

The revised 4th Annual Blythe Beauty Contest has only one category. This is a chance for Blythe fans from around the world to show their skill at fashion design, hair styling, makeup, and customization for Neo Blythe.

The fashion theme must be based on one of the four seasons: Spring, Summer, Fall or Winter. The team must include a short essay describing the theme and concept behind their design. The overall impact and coordination of the design must be cohesive.

The only rules are: Blythe must remain a human, no entry will be selected that can be found offensive to any race, gender, religion or ideological platform, or infringes any other person's rights in any way. No gore or horror.

What is possible then?
The following customizations are approved for this category:
Hair- Any changes are acceptable
Face- Any changes are acceptable
Body- Any body-type changes are acceptable

The doll design and theme must be unique and original and created by the team members. If more than one team member is on a team, then a proxy agreement must be signed by the team members.

◆Rules and Guidelines

  1. Up to 12 finalists will be contacted directly by email using the contact in formation provided on the entry form.
  2. Please do not contact CWC about the status of your entry before the finalists are announced.
  3. It is not mandatory for the team to come to Japan for the event. The doll will be installed by the exhibition staff.
  4. The finalist team members will receive invitations for the exclusive preview party for the Blythe 8th Anniversary Charity Exhibition.
  5. Finalist dolls must be sent to the CWC offices by May 2009 (exact date to be announced). Shipping costs will be the responsibility of each team, details will be announced to finalists.
  6. Please refrain from posting photographs of your entry in any medium until CWC announces the finalists.
  7. If your doll is selected as a finalist, the photograph you provide with your entry will be used for promotional purposes and for the voting ballot.
  8. CWC will not be held responsible if a third party uses your imagery without consent. The photographer retains all copyrights and will need to take legal action on their own. CWC will take legal action to protect the rights of Blythe as their licensed property.

◆Advice from the Blythe Beauty Contest Team:

* Hundreds of entries are received for the Blythe Beauty Contest. The presentation of your entry is very important. Aim for high quality photographs, interesting text and unique design. These are the things that will help make your entry stand out!

Good Luck!

Please check back to www.blythedoll.com on January 9, 2009 for entry form, contest agreement, and proxy agreement.

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