Oct.03.2008

Price increase announcement regarding Neo Blythe "Prima Dolly" series

Dear Valued Blythe Fans,
Thank you always for the continued support of our products.
We would like to announce to you the price change for some of our Neo Blythe dolls.
As you may know, raw materials, energy, transportation and labor costs have been dramatically increasing recently, and it affects our product's retail price.
We have been trying our best not to increase the price to the consumer, and we apologize for this inconvenience.
The retail price of the Neo Blythe "Prima Dolly" series will be changed as follows:

Prima Dolly series: 7,875 yen to 8,400 yen
*from December 1, 2008

Please note this new price does not apply to any of the Prima Dolly series launched before December 1, 2008.
We sincerely thank you for your support for Neo Blythe in the past and will strive to develop and provide you with high quality Blythe products in the future.

Takara Tomy