Mar.13.2009

Blythe models Alexander McQueen for Target!

Everyone's favorite doe-eyed doll is the latest fashion model to star in a multimedia campaign!
Blythe is promoting the new McQ Alexander McQueen collection at Target in head-turning print ads and an eye-catching web video.

Getting the dolls ready for their close ups was a CWC Group team effort, involving Junie Moon, who provided the dolls and worked on their base customization, the CWC-i staff, who helped with the production and shoots, Gina Garan, who acted as style consultant, and Megan McGaughy, who contributed to the doll customization with Junie Moon.
With everyone's help, Blythe looks smashing in miniature versions of the hottest fashions in retail.

Follow the link below to see the video on the Target website.
http://www.target.com/b/?node=1260398011&ref=sr_shorturl_mcq