It has been 10 years since Blythe’s debut in Japan. We would like to show our gratitude to our precious customers with Blythe 10th anniversary Exhibition “10 Happy Memories”. The Exhibition is from June 2011 through spring 2112. Every Blythe doll that has ever been released in Japan would be on display. Enjoy designs and various fashion concepts, hairstyles, makeup and goods from our Blythe history!

When Blythe made her refreshing debut in Japan, she starred in a television commercial for a shopping center called Parco. Since the stimulating debut, she is here to stay. The 10th anniversary event will be a place to ponder the history of her work. The event will be held on the 6th floor of Shibuya Parco Part 1, at Parco Factory. In the past 10 years there has been 170 Neo Blythe dolls! Displaying the very first doll, Anniversary dolls, collaboration dolls and the common Blythe dolls that were sold over the years. The fans have log waited for the The 10th Anniversary doll which will be sold there first. The place to get this doll the earliest will be the Parco Factory shop.

Blythe first appeared in Parco’s television commercial in 2000 and in 2001, the first Neo Blythe was released and shed a new light giving a new perspective of what a fashion doll could mean to women all over Japan.
From that time, Blythe has become a leading ‘figure’ of new popular doll culture. It encompassed fields of fashion, accessories, handmade items, hair styling, and makeup customization.
You will be able to experience the whole Blythe history at this event. Dolls such as the first Neo Blythe “Parco limited” and the 1st Miss Anniversary, collaboration dolls along with all Blythe dolls released in Japan will be displayed at this exhibition.


In June 2011, Blythe"s 10th Anniversary Event, "Ten happy Memories" opened at Shibuya Parco Factory. Now it will be moving to a new location, the Nagoya Parco Gallery. At this event all the Neos, Petites and Middies that have been released over these 10 years will be exhibited. It adds up to more than 380 dolls! As Blythe made her debut it became a huge part of doll culture and all kinds of creative avenues. She has become quite known all over the world! She captures the hearts of her fans and you can see that charm at this exhibition! The Parco Gallery will also have limited dolls and new products for purchase. Please come by if you have time!

Price: 26775 yen (tax included) Limited edition of 2011 dolls *The doll comes with a special gift!

Price: 3990 yen (tax included) Limited edition of 3000 dolls

Price: 15540 yen (tax included) Limited edition of 3000 dolls
●CWC limited Neo Blythe, "Hoshinonamida Hime" 20,790 yen (tax included) Limited edition of 1500 dolls
●Blythe 2012 Wall mounting Calendar Price: 1,659 yen (tax included)
●Blythe 2012 Desktop Calendar Price: 1,470 yen (tax included)
●2012 Blythe Schedule Book 4 Designs Price: 1,554 yen each (tax included)
●Blythe Mini Card 8 Designs Price: 210 yen (tax included)
●Blythe Pocket File 8 Designs Price: 315 yen (tax included)
Contact here for more event information
PARCO.,Co.Ltd/6F Parco Part 1, 15-1 Udagawacho,, Shibuy-ku, Tokyo JAPAN TEL:03-3477-5873
Cross World Connections
/10-7, Daikanyama-cho, Shibuya-ku, Tokyo 150-0034 JAPAN TELl:03-3496-0745
Animation design and production: Annex
Sponsored by TOMY Company, Ltd., Schwarzkopf & Henkel K.K., FRESH LIGHT Supported by Dolly*Dolly / Dollybird / HYPER HOBBY / LobeVery / bea`s up / Pichi Lemon / Quant / spoon. / maru-c/ FIGURE OH / Koakuma ageha / Another Edition / REALUS Co., Ltd. / TOKYO FM
Planning & Production by Cross World Connections / Executive Producer: Junko Wong (CWC) / Shop administration: Junie Moon / Annex