
Of course the world’s most fashionable doll, Blythe is the model! The anniversary exhibition features the work of over 100 designers and artists from around the world. Blythe is styled in a variety of fashion trends. Each of the designers has expressed a fashion keyword through their design making each doll unique and chic.
These fashion choices will excite and inspire the fashionista in each person!
This year’s theme for the Anniversary Doll is also “fashion.”
Neo-Blythe “Jenna” is an editor of a fashion magazine, and Petite-Blythe “Jill” is a girl whose dream is to become a fashion designer.

The new Beauty Contest is only for Neo Blythe, and now the rules are more open to the changes allowed to Blythe.
The finalists dolls will be exhibited at Omotesando Hills.
Voting will take place at the event site, online, and also on the Blythe mobile phone website for the “Miss Popularity” award.
OMOTESANDO HILLS
B3F Space "O"
Date: 2008.6.24 (wed) ~ 7.1(wed)
Hours: 11:00a.m. - 9:00p.m. (*6.28 (sun) -8:00p.m. / 7.1 (wed) -5:00p.m.)
Address: 4-12-10, Jingumae, Shibuyaku, Tokyo 150-0001
TEL: 03-3497-0310
For directions, please check: http://www.omotesandohills.com/
Japan’s “beautiful people” offer their magic touch to put Blythe in the limelight and put stars in your eyes! Don’t miss out this opportunity to participate in the auctioning of Blythe dolls designed by personalities such as Manda Hisako, Peter, Yokoyama Megumi, and Chiaki at the Omote Sando Hills Event!
This year, there will be a very special blind auction which those who attended the Charity Exhibition at Omote Sando Hills may take part in. The Celebrities who were chosen, through the help of Blythe fans, were given full creative control over the designing of their Blythe; and with the help of Junie Moon’s Creative Team, a completely unique Blythe was born. After their final check, the autographs of the designer were signed onto the back of the Blythe’s heads, thus creating a one-of-a-kind rare doll. See you at the Auction!
This auction will be giving the proceedings to the Foster Plan Association (Plan Japan) This event will be a contribution effort for Plan Japan’s “Because I am a Girl” Campaign, in which education and support is given to countries whose young women and small girls are in uncompromising situations.



All of the 3 dolls above :
Manda Hisako (Actress)
Title: Samba Carnival (All three dolls will be sent separately)



From left to right :
Peter (Singer / Actor) Title: Diva of the Blaze (Songstress)
Yokoyama Megumi (Actress) Title: SHOW GIRL
Chiaki (Singer / Talent) Title: Poison Princess
There will be a Bid Box stationed at the Exhibition space at Omote Sando Hills; please fill out the Bidding Price and other required areas before putting in your bid.
After the event has ended, the bids will be collected and the highest bidder will win the bid; we will contact the highest bidder, and after confirming the check deposit, the doll will be sent.
We will not announce the highest bid until after the event, so please refrain from calling or mailing our staff about the results.
We will be accepting bids exclusively at the Omote Sando Hills event hall.
There will not be an on-line auction.
*Please go to Blythe News for the detailed info regarding this auction.
◆CWC Limited Edition Anniversary Neo Blythe
"Fashion Obsession Jenna"
Lottery on June 28 (tentative)
27,300 yen
Limited edition of 2009 dolls
- Please click here for detailed purchase info
- Please click here to go to this doll's special page
◆CWC Limited Edition Anniversary Petite Blythe
"Fashion Obsession Jill"
Available from June 28 (tentative)
3,990 yen
Limited edition of 3000 dolls
- Please click here for detailed purchase info
- Please click here to go to this doll's special page
◆CWC Limited Edition "Prima Dolly Tokyo"
Lottery on June 27 (tentative)
8,400 yen
Limited edition of 1500 dolls
- Please click here for detailed purchase info
◆CWC Limited Edition Neo Blythe "le jardin de maman"
Lottery on June 24 (tentative)
16,590 yen
Limited edition of 3000 dolls
- Please click here for detailed purchase info
- Please click here to go to this doll's special page
◆Neo Blythe "Casual Affair"
Available from June 26 (tentative)
12,390 yen
*This doll is not a limited edition. The doll will be available for purchase from 26th at the event site.
- Please click here for detailed doll info
The 8th Annual Blythe Anniversary Stamp Rally has begun!
Shop around and collect all four stamps to receive a special gift!
And if you’re lucky, you may be one of the three who will win the 2009 Anniversary Neo Blythe!
Stamp Rally
◆June 24th (wed) to July 1st (wed)
Omotesando Hills Event Site
◆June 2nd (tue) to July 12th (mon)
Junie Moon, LeLe Junie Moon, Jeffrey Fulvimari Super Store
[ How to participate in the Stamp Rally ]
1. Get a stamp card!
They are available at Junie Moon, LeLe Junie Moon, the Jeffrey Fulvimari Super Store, and the Omotesando Hills event site.
Customers will receive a stamp rally card after purchasing 500JPY worth of goods.
2. Go to the four stores and collect the stamps!
Go to Junie Moon, LeLe Junie Moon, the Jeffrey Fulvimari Super Store, and the Omotesando Hills Exhibition site to collect stamps for the stamp rally.
Customers can collect 1 stamp after they spend 500JPY in each store.
After collecting all four stamps, show the stamp card at the register of any of the mentioned shops to receive a Blythe Notebook or a Jeffrey Fulvimari Postcard Set.
These prizes will be offered to the first 100 people who have collected all four stamps, so be sure to hurry!
Stamp rally goods available only while supplies last.
3. There will be a very special lottery give away for people who collect all 4 stamps!
3 CWC Limited Edition Anniversary Neo Blythe “Fashion Obsession Jenna” will be given out to 3 lucky winners of the Stamp Rally lottery.
Please fill out all of the necessary fields on the stamp card, collect all four stamps from each respective shop, and present it at the register of any of the four afore mentioned shops. Our employees will take your card to put into the lottery.
Don’t worry if you weren’t the first 100 people to turn in the card, lottery applications are open until the stamps become unavailable, so try your luck!
Dates to Apply for Lottery:
June 24th (wed) ~ July 12th (mon)
(ends July 1st (wed) for Omote Sando Hills only)
Lottery Winners Announcement:
July 16th (thur) the results will be sent to those who applied via e-mail.
* Only the lottery winners will be contacted about the results of the lottery.
* We will not be accepting lottery cards after the application deadline has passed. Lottery cards will not be accepted if they are not properly filled out.
* This lottery is only available to people who live in Japan and have Japanese shipping addresses.
[Notice]
* The exchanging of the prizes and the application for the lottery will be done at the register of one of the four stores.
* One stamp card will be given to one person, and the prizes and lottery application will be available only to those who have all four stamps on the stamp card.
* The offer is only available while supplies last, for a limited time only.
The Anniversary Event is going to be here soon, and the Stamp Rally is starting early, we hope everyone gets the chance to participate!
Contact here for more event information
Cross World Connections
4-3, 2F Sarugaku-cho, Shibuya-ku, Tokyo 150-0033 JAPAN tel:03-3496-0746 www.blythedoll.com (pc) www.blythemobile.com (mobile)
Planning & Production by Cross World Connections / Executive Producer: Junko Wong (CWC) / Shop administration: Junie Moon / Animation design and production: Annex / Sponsored by TOMY Company, Ltd., Schwarzkopf & Henkel K.K., FRESH LIGHT / Supported by Mori Building Co., Ltd (Omotesando Hills)