Blythe

We conducted a special interview with Junko Wong, who oversees the overall production of Blythe, about various aspects of the 25th anniversary!

Be sure to check it out!

Q1) The Beauty Contest has been announced as a special event for Neo Blythe’s 25th anniversary. What led you to decide to hold it again after 16 years? Also, what kind of event would you like it to be, and what are your hopes or expectations for it?

Answer:  When Neo Blythe was first introduced in 2000, she immediately became a muse for creativity - inspiring fashion design, photography, customization, and storytelling. Twenty years ago, we created the Beauty Contest as a “world stage” for these artists, much like a championship for Blythe.

Now, after 16 years, Blythe has entered a new era. A younger generation is discovering her visually, but may not yet know the depth of creativity and imagination she inspires. This contest is meant to rekindle that magic - to celebrate the true Neo Blythe, highlight authentic dolls in a time of many imitations, and reveal fresh, mesmerizing visions of her beauty.

Most of all, this is a community event. The finalists are not major brands or famous designers, but passionate collectors and artists shaped by Blythe herself. I hope people around the world will participate, vote, and experience the exhibition - and rediscover why Blythe is such an extraordinary muse.

Q2) Are there any other special projects or plans currently in progress to celebrate the 25th anniversary?

Answer: 　To celebrate the 25th anniversary, we will hold a series of intimate exhibitions, mainly at the Junie Moon store in Daikanyama, which has a small gallery space. Many newer fans may not know the full 25-year journey, so we want to showcase the evolution of Blythe through the dolls themselves - especially the anniversary dolls released once each year. Each of these special editions carries the energy, hopes, and memories of that moment in time, marking another year of Blythe’s life. Seeing all 25 together will be very meaningful.

We will also present a special exhibition of collaboration dolls created with brands and designers. These projects often take years to complete, making each one unique and unpredictable. In addition, a small collection of limited-edition commemorative goods will be released just before the Beauty Contest in Fall 2026 - keepsakes to remember this milestone year.

Twenty-five years is a long journey, and we want to celebrate it in a way that feels both personal and unforgettable.

Q3) I believe many people are looking forward to the Neo Blythe 25th Anniversary doll. There may not be much that can be announced yet, but could you share a small hint about this year’s anniversary doll?

To celebrate the 25th anniversary, our main event will be the exhibition of the 25 finalists of the Neo Blythe Beauty Contest, held October 16-18 in Harajuku at a venue directly across from our Harajuku store. Autumn will mark the grand climax of this anniversary year, and the 25th Anniversary doll will be released in early fall so that fans can bring her with them to the exhibition - to share in that historic moment together.

Twenty-five years is a lifetime - a journey shaped by radiant joy, formidable challenges, and an unwavering belief in something extraordinary.

When CWC first created Blythe, we were not toy makers at all, but storytellers and visual creators. We did not design a product - we nurtured a cultural icon, a living work of art. That bold choice changed everything.

Today, reaching this 25-year milestone feels nothing short of miraculous.

Blythe is no longer simply a collectible - she is a symbol of art, fashion, imagination, and emotional connection around the world. To me, she has always been an angel of art - an angel of miracles.

This 25th Anniversary Blythe embodies that miracle. Modern, pure, and unlike any of the previous anniversary dolls, she emerges in luminous white - a color of hope, renewal, and peace. In a time when the world is yearning for light, she stands as a quiet yet powerful beacon.

Her white attire is not a fragile gown, but an expression of inner strength

- the presence of a warrior angel. She feels like a guardian of what is good and true, a figure of courage wrapped in grace. Every detail of her hair and makeup intensifies this vision, creating a beauty that is both breathtaking and entirely unprecedented. This is a Blythe that only a landmark anniversary could bring into existence - bold, symbolic, and unforgettable at first glance.

She is not merely a doll to display, but one to treasure for what she represents. A turning point. A promise. The beginning of the next era of Blythe.

With her arrival, a new chapter opens - and those who welcome her will hold a piece of that future in their hands.

Transform your Blythe into the ultimate fluffy kigurumi!

The latest addition to the Dear Darling mascot series is a precious cat kigurumi featuring an irresistibly long tail.

Whether she’s lounging at home or posing for a playful photoshoot, this costume turns your doll into an adorable, huggable plush toy. Half the fun of being a Blythe collector is exploring styles beyond everyday fashion—and these cozy animal suits are the perfect way to play!

【Model Doll】

CWC Limited Edition "Adachi Yumi Blythe Amour"

"Una and Dot" 

"Bijou Brilliant."

Product Details

• Available Colors: White, Pink, and Blue

• Size: Fits 22cm dolls

• Price: 5,478 yen (Tax incl.)

Launch Info

Release Date: Saturday, April 4th

The second collaboration sticker with artist MILK BBI is here!

This time, it's a "puffy" 3D type with a holographic finish.

The hologram, which sparkles depending on the angle, enhances the design with a strong presence.

MILK BBI's pop and cute illustrations perfectly match the world of Blythe.

It's a design that will make you say "Cute!" involuntarily.

Furthermore, the backing card design, with its attention to detail, is also a highlight.

It's so cool and stylish that you'll want to display it as is, making it a special sticker recommended for collections or as a gift.

MILK BBI
"MILKBBI" is the name of artist Justin W, who lives in California.

He is the creator of Mini SUPER Sticker Club and a Blythe fan.

[Blythe Puffy Stickers]
2 types in total
I Never Thought I Could Feel Like This
I’m Smiling On The Inside

Size: Backing card/approx. W102 x H152mm Sticker sheet/W102 x H132mm
Material: Stickers/PVC, polyurethane sponge, transparent PET sheet Backing card/paper
Made in Japan

Selling price: ¥935 (¥850 excluding tax)
Release date: March 28, 2026 (Saturday)

Upgrade your doll’s daily wardrobe with the latest versatile pieces from Dear Darling fashion for dolls! Perfect for mixing, matching, and effortless styling.

Models: Neo Blythe “Flowergirl of Happiness” and "Lavendula Babe"

The Lineup

• Shoulder Frill Long Sleeve T-Shirt

Featuring a dreamy sleeping rabbit print and delicate tulle-layered ruffles on the shoulders. Available in White and Pink.

• Price: 2,970 yen (Tax incl.)

• Denim Pants

These go-to pants pair perfectly with any top in your collection.

Product Details

• Size: Fits 22cm dolls

• Price:  3,190 yen (Tax incl.)

• Release Date: Saturday, March 28th

CWC Limited Neo Blythe “Fruity Kaleidoscope”

Release Date: Friday, April 17, 2026

Price: \28,100 (tax included)

The doll unboxing video is also released today!

Be sure to check the Junie Moon YouTube channel!

https://www.youtube.com/@CWCVideo/videos

Sales at “Junie Moon” will be limited to one doll per person and a maximum of two dolls per same address at all stores.

Purchases or applications made at multiple stores will all be invalid, so please refrain from doing so.

Please carefully review the information for the store you plan to use and proceed only after understanding and agreeing to the terms.

Please note that store business hours may change due to unforeseen circumstances.

In such cases, sales and payment methods may be changed without prior notice.

The CWC Limited Neo Blythe “Fruity kaleidoscope” is scheduled to be sold at the CWC official store “Junie Moon,” as well as at limited-time event shops hosted by CWC and Junie Moon.

★★★★★★★★★★★★★★★★★★★★

★Daikanyama Store / Osaka Store / Harajuku Store

A lottery will be conducted using the digital ticket service “Pass Market”

(https://passmarket.yahoo.co.jp/).

Please check each store’s blog for details.

Lottery Application Period

Saturday, March 14, 2026, 12:00 PM - Sunday, March 22, 2026, 11:59 PM

Sample dolls are scheduled to be on display during this period.

Notes

-Applications are limited to one doll per person and a maximum of two dolls per same address.

If applications are submitted to multiple stores (including the online shop), all applications will be invalid.

-Only the applicant themselves will be eligible to win and purchase the doll.

Transfers are not permitted under any circumstances.

-The product will be delivered by shipping only (shipping fees will be charged separately).

-Reservations by phone or email are not accepted.

http://daikanyama.juniemoon-shop.com/

http://osaka.juniemoon-shop.com/

http://harajuku.juniemoon-shop.com/

★★★★★★★★★★★★★★★★★★★★

★Junie Moon Online Shop

Sales will be conducted by lottery.

Lottery Application Period

Saturday, March 14, 2026, 12:00 PM - Sunday, March 22, 2026, 11:59 PM

Please check the online shop blog for details.

Order Procedures and Payment

On the lottery result announcement date, winners and non-winners will be notified by email.

Please ensure that you can receive emails from our shop.

We cannot be held responsible for any issues caused by not receiving our emails.

Notes

-Applications and purchases are limited to one doll per person and a maximum of two dolls per same address.

If applications exceed this limit, all applications will be invalid.

Those who have placed orders through advance reservation sales are asked to refrain from applying.

-Please be sure to read and agree to all notes listed on the lottery application product page and the online shop blog before applying.

Completion of the application indicates that you have understood and agreed to all application-related notes.

-Please note that inquiries made through channels other than the online shop inquiry form cannot be addressed.

If you have any questions, please contact us via the inquiry form.

Inquiries are handled in order, but responses may take some time, so please contact us well in advance.

-The online shop does not support Internet Explorer.

Please use the latest version or a different browser.

https://shop.juniemoon.jp

★★★★★★★★★★★★★★★★★★★

The final specifications are as follows.

As I wandered down the hill toward the bustling intersection of Harajuku, a cheerful photographer called out with a grin.

 “Mind if I snap your photo for FRUiTS?” he asked. My heart skipped-FRUiTS!

That iconic magazine that captured Tokyo’s most daring and delightful street fashion.

 I struck my pose, hoping the sparkle in my eyes and the flair in my look might just land me on the cover.

Oh, wouldn’t that be a dream?

Today, I look absolutely adorable!

“Fruity Kaleidoscope” is a girl who freely enjoys "being herself" with her favorite items. Her pop and decorative fashion style is cheerful and cute.

This is a heart-fluttering collaboration with “FRUiTS,” a special doll designed with the theme: “What if Blythe were featured in FRUiTS?”

The star of the fashion is the original print camisole dress designed with past covers of “FRUiTS.” It uses a slightly sheer fabric, and the light silhouette switched at the underbust is the key point. For the inner layer, it is paired with a light purple mini-length T-shirt dress. The aurora print on the chest catches the eye, making it an exciting item that lifts your mood even when worn on its own. To finish the look, she wears a shocking pink rider's jacket. This slightly mischievous piece can swing either rock or girly, adding spice to the outfit.

For accessories, colorful “cheap-cute” items are packed together. The set includes a matching necklace and double bracelet, voluminous hairpins, and a ribbon made from the same fabric as the dress, allowing you to freely combine them and enjoy original styling. For her feet, she layers tiered leg warmers over lacy white socks and pairs them with light purple four-strap shoes.

A new lightweight and soft material is used for the hair. With a mix color of milky pink × creamy white and a firm perm, it is styled into fluffy, sweet hair like cotton candy.

The stand and eye-change charm use the same clear pink color. The charm is a special specification with the FRUiTS logo printed on it.

The makeup is finished in a pink tone that is lovable while also expressing the character of “Fruity Kaleidoscope.” For the eye makeup, softly tinted pink shadow is paired with dusty rose eyeliner at the outer corners for an accent. Blush is softly placed high on the cheeks and on the tip of the nose to enhance a healthy glow. For the lips, a cool-toned pink was chosen for a “non-flattering cuteness” that isn’t just sweet, featuring a gradient spreading outward from the center.

One of the eye colors, Lilac (front view), features a special design with star-shaped holograms, and the other three colors are also all special colors.

Face Type: Radiance Evolution

Face Color: Snow

Makeup

-Eyeshadow: Pink

-Eyeliner: Dusty Rose

-Lips: Pink (full shape)

-Blush: Pink (applied slightly above the cheeks and on the tip of the nose) Eye Colors (all special colors) -Salvia Blue (right) -Lilac (front, star-shaped hologram) -Brown (left) -Blue Green (front)

Eyelids: Pink (mold color)

Eyelashes: Special type / Black

Hair Color: Milky Pink × Creamy White (new material / new color)

Earrings: Yes (pink heart shape)

Manicure: Yes (Pink)

Set Includes:

-doll, camisole dress, T-shirt dress, rider's jacket, hair ties (2), hairpins (7), necklace, bracelets (2), earrings, leg warmers, socks, shoes, shorts, stand (waist support)

*For ages 15 and up.

*Product details may differ from the final version.

Release Date: Friday, April 17, 2026

Suggested Retail Price: \28,100 (tax included)

『FRUiTS』

A monthly street fashion magazine launched in 1997 by photographer Shoichi Aoki, a pioneer of street snap photography.

Its monthly publication concluded with the much-lamented 233rd issue in December 2016.

Currently, activities include reprinting the English ePublication (digital

edition) and holding photo exhibitions at Laforet Harajuku.

Do you have a magazine you admire? Mine is “FRUiTS”!

The legendary fashion magazine that captured the unique, stylish youth of Harajuku Street. A collaboration Blythe with “FRUiTS”, which many young people admired back then, is coming!!

Packed with special features!

Stay tuned for the final specifications...★

Face Type: Radiance Evolution

Face Color: Snow

Hair Color: A mix of Milky Pink and Creamy White (New Color)

Hairstyle: Long hair with bangs and a strong perm

Eyeshadow: Pink

Blush: Pink

Lips: Pink (full lips)

Eye Color: Set brown on the left, sage blue on the right (all 4 colors are special colors)

Please note: This product is recommended for ages 15 and up.

Illustration shown is a design drawing and may differ from the final product.

Release Date: Scheduled for April 2026

Manufacturer's Suggested Retail Price: ¥28,100 (tax included)

『FRUiTS』

A monthly street fashion magazine launched in 1997 by photographer Shoichi Aoki, a pioneer of street snap photography.

Its monthly publication concluded with the much-lamented 233rd issue in December 2016.

Currently, activities include reprinting the English ePublication (digital edition) and holding photo exhibitions at Laforet Harajuku.

Embrace a soft, natural aesthetic with the latest release from Dear Darling fashion for dolls! This charming two-piece set is perfect for a classic, whimsical look.

Dear Darling fashion for dolls

Pintuck Dress with Apron

The Details:

• Elegant Silhouette: An A-line dress featuring delicate pintucks at the chest.

• Intricate Apron: Adorned with shoulder ruffles and sweet side-ribbon accents.

• Size: Fits 22cm dolls.

Set Includes: Dress and Apron

Price: 5,478 yen (Tax incl.)

Launch Info

Release Date: Saturday, March 7th

Exclusive Pre-sale: Available at Junie Moon Daikanyama, Osaka, and Harajuku stores.

Note: Online shop availability and other locations will be announced soon!

Get ready for ultimate cuteness! Dear Darling fashion for dolls presents a cozy, 5-piece ensemble designed to transform your 22cm doll into the most stylish bear in town.

Dear Darling fashion for dolls

Bear Ear Headdress Dress Set

The Details:

• Voluminous Style: A tiered frill dress paired with an A-line ribbon coat.
• Complete Look: Includes a dress, coat, bear ear headdress, bag, and tights.
• Release Date: Saturday, February 28th.

Price: 16,500 yen (Tax incl.)

Availability: Exclusive to Junie Moon (Daikanyama, Osaka, Harajuku, and Online).

*Doll and accessories other than those listed above are not included.

With its relaxed, oversized fit, this is an easy, casual piece to wear.
Available exclusively at three Junie Moon stores and the Junie Moon Online Shop.
Quantities are limited, so be sure to check it out soon!

[Blythe Sweatshirt – Retro Future Remix]
1 design
Size: Length 73 cm × Width 74 cm × Shoulder Width 73 cm × Sleeve Length 52 cm
Material: 100% Cotton
Printed and finished in Japan
Retail Price: ¥7,480 (¥6,800 before tax)

Available from Saturday, February 21 at Junie Moon Daikanyama, Osaka, Harajuku, and the Junie Moon Online Shop.

To celebrate the 25th anniversary of Blythe, we are pleased to announce the advance release of a limited-edition T-shirt and tote bag featuring the main visual from the “One-of-a-Kind Blythe” charity event.

Both items are available in limited quantities, so we encourage you to purchase yours early.

In addition, a variety of other Blythe-related merchandise will be available at the venue.

We look forward to welcoming you!

Product Information

Blythe T-Shirt (White)

One design

Size: M

(Length 69cm / Width 52cm / Shoulder Width 46cm / Sleeve Length 20cm)

Material: 100% Cotton

Printed and finished in Japan

Price: ¥4,620 (¥4,200 before tax)

Blythe Tote Bag (White)

One design

Size: Approx. W360 × H370 × D110 mm (boat-shaped bottom)

Handle: Approx. W25 × L560 mm

Capacity: 10 liters

Material: 100% Cotton

Printed and finished in Japan

Price: ¥3,850 (¥3,500 before tax)

Advance sales will begin on Wednesday, February 25 at the pop-up shop inside the H2O Santa Special Event at Hankyu Umeda Department Store:

“One-of-a-Kind Blythe” Charity Auction 2026

Dates: February 25 (Wed), 2026 – March 2 (Mon), 2026

Venue: Festival Plaza, 9th Floor, Hankyu Umeda Main Store

8-7 Kakuda-cho, Kita-ku, Osaka 530-8350, Japan

Hours: 10:00 AM – 8:00 PM

Closes at 5:00 PM on the final day.

H2O Santa Special Event at Hankyu Umeda Department Store: “One-of-a-Kind Blythe” Charity Auction 2026

What is Charity Auction?

This auction features Blythe dolls dressed in original outfits created by popular brands from Hankyu Umeda and Hanshin Umeda Department Stores. The dolls are sold in an auction format, and all proceeds, after deducting the cost of the dolls and consumption tax, are donated to support children and related causes. This year, the funds raised through the auction will be donated to organizations introduced at the H2O Santa NPO Festival, held at the 9th-floor Festival Plaza, to support children around the world.

There are 53 Blythe dolls in total: 52 created by Hankyu and Hanshin brands, plus 1 original Blythe doll by Junie Moon(CWC).

<H2O Santa “One-of-a-Kind Blythe” Charity Auction>

Date: Wednesday, February 25 – Monday, March 2, 2026

Location: Hankyu Umeda Main Store, 9th Floor, Festival Plaza

Address: 8-7 Kakuda-cho, Kita-ku, Osaka, Japan

Time: 10:00 AM – 8:00 PM (closes at 5:00 PM on the last day)

Tel: +81-6-6361-1381 (Main)

Organizer: H2O Santa Foundation

Co-organizer: Cross World Connections Co., Ltd. (CWC)

Support: Hankyu Hanshin Department Stores, Inc.

オークション対象ブライスは全53体！

阪急うめだ本店・阪神梅田本店のブランドが制作52体+＋CWCオリジナルブライス「ジュニームーン」1体。詳しくは下記参加ブランド一覧をご覧ください。

＜入札方法＞

必ず『入札規約』をご一読の上、入札期間中に『入札ページ』よりご入札ください。もっとも高い金額で入札された方が落札者となりご購入できます。

◎入札期間：2026年2月18日（水）午前10時～3月2日（月）午後5時

入札ページ

※上記期間の入札のみ有効

※入札にはH2O IDの登録が必要です。

＜参加ブランド一覧＞　▲…阪神梅田本店先行展示　NEW…初参加ブランド

ジュニームーン▲

ICB

アナ スイミニ

アルチビオ

アルファドーン

アンドクチュール

ウィルセレクション▲

ヴィヴィアンタム▲

エミ▲

カシラ

グレース コンチネンタル

古布おざき（Y.T.M)

ジェイミーケイNEW

ジェフリー・フルビマーリ（ウチノリラックス）

ジェラート ピケ

シビラ▲

シャーリーテンプル

自由区▲

スナイデル

スロギー（トリンプ）▲

セッセ・ミシンNEW

セルフォード

ダックス

チョッコズ

ツモリチサト スリープ

23区▲

23区ゴールドレーベルNEW

ブラデリスニューヨークNEW

ブランベール

フリープ

フレイID

ベイジNEW

ホコモモラ▲

マールマールNEW

ミースロエ

ミラオーウェン▲

メゾ ピアノ

ラティーフ①粟田千裕（和装）

ラティーフ②宗 民子

ラティーフ③ちはる

ラティーフ④漆原 昌美

ラティーフ⑤いとへん・ぎん　大久保好江

ラティーフ⑥粟田 千裕（洋装）

ラティーフ⑦工藤 幸子

ラティーフ⑧佐藤 智子

ラティーフ⑨Y"s factory

ラティーフ⑩atelier65 久村かよ

ラティーフ⑪JIN

リリーブラウン

リリピアーチェ

レオナール

◯組のd（わぐみのでぃー）

ワコール▲

H2Oサンタ『世界にひとつだけのブライス』 チャリティーオークション

開催日時：2026年2月25日（水）～3月2日（月）

開催場所：阪急うめだ本店　9階　祝祭広場

　　　　　大阪府大阪市北区角田町8番7号

開催時間：10：00～20：00　※催し最終日は17：00終了

TEL：06-6361-1381（代表）

主催：一般財団法人H2Oサンタ

共催：株式会社クロスワールドコネクションズ（ＣＷＣ）

協力：株式会社阪急阪神百貨店

Due to rising costs of raw materials and other expenses, we will be revising the prices of the following three books.

The following books are subject to the price change:

Blythe Collection Guidebook
Blythe Collection Guidebook: Legacy Continues
Blythe Collection Guidebook: Chronicles of Love

~Price~
Previous price: ¥3,300 (tax included) / ¥3,000 before tax
New price: ¥3,630 (tax included) / ¥3,300 before tax

Blythe Collection Guidebook: Legacy Continues and Blythe Collection Guidebook: Chronicles of Love are currently available for purchase.

Blythe Collection Guidebook will be available for purchase sequentially starting on Thursday, February 19.

We sincerely appreciate your kind understanding.
We will continue to create books that celebrate the charm of Blythe.

To celebrate the 25th anniversary of Neo Blythe in 2026, we will be holding a special contest open to artists, creators, and collectors from around the world. Express your passions and inspirations through Blythe dolls as captivating works of art.

<Why not express your originality with a Blythe doll?>

About the Contest

First, you will be asked to submit your entry to the beauty contest online. Approximately 50 semi-finalists will then be selected, and 25 finalist dolls will be exhibited at the event venue in Harajuku, Tokyo. An invitation-only awards ceremony will be held on the opening night of the event, where the top five winners will be announced. The venue will be open to the public from the following day, allowing visitors to freely enjoy the beauty and imagination of Blythe.

About the Contest

The application form will be accepted from March 1 to 31, 2026. For application instructions and further details, please visit the official beauty contest website.

For more information and how to apply, please visit the official beauty contest website: www.neoblythe.com

Application Guidelines & Deadline → www.neoblythe.com

 The online entry form will be available starting March 1st.

Simple and easy to use, just right for everyday life.

Its clean, minimal design goes well with any outfit and feels natural no matter how you style it.

A versatile tote you’ll want to carry anywhere.

Blythe Tote Bag “wish for love and peace.” (One design)

Size: Approx. W380 × H420 mm / Handle: Approx. W25 × H600 mm

Material: Cotton

Printed and finished in Japan

Price: ¥4,620 (¥4,200 before tax)

The Junie Moon Daikanyama, Osaka, and Harajuku stores, as well as the Junie Moon online shop, will begin sales on Saturday, February 7.

Sales at other stores will begin on Saturday, February 21.

We are thrilled to announce that Dear Darling fashion for dolls has expanded its beloved Lace Kimono series with a stunning new addition and the return of your favorite colors!

A New Shade of Blue

Introducing a beautiful, fresh Blue to the collection! This new color captures a serene, sophisticated aesthetic that looks breathtaking on any Blythe doll.

Back in Stock: Ivory & Pink

The wait is over! Our highly requested Ivory and Pink lace kimonos, which previously sold out, are officially back in stock.

The Details You Love

Each set is a masterpiece of texture and charm, designed to bring a modern, "Girly-Chic" twist to traditional Japanese wear.

• Luxurious Frills: The included Obi belt and matching headdress are overflowing with delicate lace and frills.
• Versatile Styling: While the lace adds a rich texture, the colors are intentionally subdued. This allows you to transform the look through different accessories—from classic elegance to playful "Lolita" styles.

Whether you are celebrating a special occasion or just want a high-fashion look for your next doll outing, the Lace Kimono Set is the perfect choice.

【Model Dolls】

Neo Blythe "Chloris Country Life"

Neo Blythe "Bijou Brilliant"

Neo Blythe "Dolly Days Weekend"

—————————————

Dear Darling fashion for dolls

[Lace kimono set]
blue　ivory　pink

22cm doll size

Head circumference: approx. 27cm (head dress)

Set includes: kimono, obi, head dress

Price: 9,020 yen (excluding tax: 8,200 yen)

—————————————

Release date: Saturday, February 7th

*Doll and accessories other than those listed above are not included.

Una is the cuddliest little lamb—so fluffy and lovable, you just want to hug her all day!

Her best friend is Dot, a tiny chick who follows her everywhere.

They’re always together, playing, giggling, and being the cutest pair around!

"Una and Dot" is an adorable Blythe doll dressed in a lamb costume.

The costume separates into a head and body, crafted from fluffy white faux fur.

Pink faux fur adorns the inner ears and tips of the hands and feet, creating a charming silhouette with a plump belly.

A tag featuring Una's name is attached to the ear.

The matching half-bonnet and apron feature mint green and cream yellow coloring that accentuates Una's cuteness.

The half-bonnet is accented with pale pink marguerites and edged with pom-pom ribbon.

The apron features embroidery with pink marguerites and tiny chick "Dot".

Face Type: Radiance Evolution

Face Color: Translucent cream

Makeup

-Eyeshadow: Light Beige

-Lip: Pink (Glossy finish, Plump lips)

-Blush: Pink

Eye Color: Blue(right), Aqua Green(front *special color), Green(left), Pink(front)

Eyelid: Default

Eyelashes: Default/Brown

Hair Color: Milk tea brown

Piercing: None

Manicure: None

Set Contents

-Doll, Costume (Head), Costume (Body), Apron, Half-bonnet, Shorts, Stand(waist holder)

*For doll lovers 15 and up!

*Specifications may vary from product to product.

Release date: February 27, 2026 (Friday) Suggested retail price: 21,650 yen (tax including)

Starting Saturday, February 7, 2026, Junie Moon will sell canceled units of the CWC Limited Edition Neo Blythe "Adachi Yumi Blythe Amour".

CWC Limited Edition Neo Blythe "Adachi Yumi Blythe Amour"

Price: ￥29,800 (tax included)

Cancelled units from the lottery sale will be available at all Junie Moon stores and the online shop.

Please carefully review the information for your chosen store and understand the details before visiting.

**Please note there will be no in-store sales starting from the release date, Friday, January 30, 2026.

Sales at "Junie Moon" will have a purchase limit of one doll per person and a maximum of two dolls per address across all stores.

Please refrain from purchasing beyond these limits.

【Cancellation Sales Start Date & Time】

Saturday, February 7, 2026, starting at each store's opening time Online Shop: Saturday, February 7, 2026, at noon -

【Participating Stores】

Junie Moon Daikanyama Store, Osaka Store, Harajuku Store, Online Shop

*Depending on crowding at the store on the day, a store lottery may be held.

Please follow staff instructions on the day.

*Stay Home Shopping is excluded.

*Online orders will ship the following week or later.

*Store operating hours may change due to unforeseen circumstances.

In such cases, sales and payment methods may be altered without prior notice.

A new “Floating Pen” joins the Blythe ballpoint pen lineup!

Every time you tilt the pen, the “glasses” part glides smoothly.

It's a fun mechanism to watch as it moves back and forth across Blythe's face.

Available in two colors: cute pink and refreshing blue.

This pen brings a touch of playfulness to every writing session, destined to be the star of your desk or pencil case.

Additionally, the dolls featured in the Blythe ZINE “Today is also a good day for a walk.” have become ID-photo style stickers.

These stickers showcase each doll's unique expressions and personalities.

Arrange them together, pick your favorites—how you use them expands the fun.

【Blythe Floating Pen】

2 types 

Mechanism: Twist-action (Rotate the tip to extend or retract the refill.)

Ball size: 0.8mm

Ink: Oil-based ink

Ink color: Black

Size: Length 15.5cm (Diameter 12mm)

Made in Japan

Price: ¥1,650 (Tax-excluded price: ¥1,500)

【Blythe ID Photo-Style Sticker: Today is also a good day for a walk.】

Size: W110×H153mm (Sticker size: W23×H30mm)

Material: Paper

Made in Japan

Price: ¥770 (Tax-excluded price: ¥700)

Release Date: January 24, 2026 (Saturday)

Una is a cute little lamb Blythe who looks adorable in her fluffy costume.

She’s always together with her friend Dot!

Face Type: Radiance Evolution

Face Color: Translucent cream

Hair Color: Milk tea brown

Hairstyle: Bob-cut

Eyeshadow: Light beige

Blush: Pink

Lip: Pink (glossy finish, puffy lips)

Eye Color: One of the front-facing eyes is set with a special aqua green

*This product is intended for ages 15 and up.

*The illustration is a design drawing. Specifications may vary from product to product.

Release date: Scheduled for February 2026 Suggested retail price: 21,650 yen (including tax)

It’s official!
Blythe is celebrating her 25th Anniversary this year as Neo Blythe.

To mark this special milestone, we are proud to introduce the official Neo Blythe 25th Anniversary logo.

This logo will appear throughout the year at anniversary events, special exhibitions, and on licensed goods created to celebrate Blythe’s 25 years of magic.

The very first Neo Blythe was launched in June 2001, and her birthday is June 23—making her 25 years old this year.
Many exciting events and projects are planned, so please keep an eye out for upcoming announcements.
Let’s celebrate this unforgettable anniversary together!

Blythe T-shirts are now available at Junie Moon.

Designed with a relaxed, oversized fit for comfortable wear.

Perfect on their own or layered, these T-shirts can be enjoyed all year round.

Choose from three designs to suit your mood.

A piece that adds a subtle touch of fun to your everyday outfit.

【Blythe Big T-Shirt Crop】 2 Types

Blythe Big T-Shirt Crop – White　wish for love and peace.

Blythe Big T-Shirt Crop – Black　wish for love and peace.

Size: Free Size

(Length 59cm, Width 56cm, Shoulder Width 50cm, Sleeve Length 23cm)

Material: 100% Cotton

(Body made in China, printed and finished in Japan)

Price: ¥4,620 (¥4,200 before tax)

【Blythe T-Shirt】 8 Types

Blythe T-Shirt – Black, M / L　another beautiful day to go a walk

Blythe T-Shirt – Blue, M / L　another beautiful day to go a walk

Blythe T-Shirt – Pink, M / L　今日もお散歩日和。

Blythe T-Shirt – Off White, M / L　今日もお散歩日和。

Size:

M (Length 69cm, Width 52cm, Shoulder Width 46cm, Sleeve Length 20cm)

L (Length 73cm, Width 55cm, Shoulder Width 50cm, Sleeve Length 22cm)

Material: 100% Cotton

(Body made in China, printed and finished in Japan)

Price: ¥4,620 (¥4,200 before tax)

CWC Limited Neo Blythe “Adachi Yumi Blythe Amour”

Release Date: Friday, January 30, 2026

Price: \29,800 (tax included)

The doll unboxing video is also released today!

Be sure to check the Junie Moon YouTube channel!

https://www.youtube.com/@CWCVideo/videos

Sales at “Junie Moon” will be limited to one doll per person and a maximum of two dolls per same address at all stores.

Purchases or applications made at multiple stores will all be invalid, so please refrain from doing so.

Please carefully review the information for the store you plan to use and proceed only after understanding and agreeing to the terms.

Please note that store business hours may change due to unforeseen circumstances.

In such cases, sales and payment methods may be changed without prior notice.

The CWC Limited Neo Blythe “Adachi Yumi Blythe Amour” is scheduled to be sold at the CWC official store “Junie Moon,” as well as at limited-time event shops hosted by CWC and Junie Moon.

★★★★★★★★★★★★★★★★★★★★

★Daikanyama Store / Osaka Store / Harajuku Store

A lottery will be conducted using the digital ticket service “Pass Market”

(https://passmarket.yahoo.co.jp/

).

Please check each store’s blog for details.

Lottery Application Period

Saturday, December 20, 2025, 12:00 PM - Friday, December 26, 2025, 11:59 PM

Sample dolls are scheduled to be on display during this period.

Notes

Applications are limited to one doll per person and a maximum of two dolls per same address.

If applications are submitted to multiple stores (including the online shop), all applications will be invalid.

Only the applicant themselves will be eligible to win and purchase the doll.

Transfers are not permitted under any circumstances.

The product will be delivered by shipping only (shipping fees will be charged separately).

Reservations by phone or email are not accepted.

http://daikanyama.juniemoon-shop.com/

http://osaka.juniemoon-shop.com/

http://harajuku.juniemoon-shop.com/

★★★★★★★★★★★★★★★★★★★★

★Junie Moon Online Shop

Sales will be conducted by lottery.

Lottery Application Period

Saturday, December 20, 2025, 12:00 PM - Friday, December 26, 2025, 11:59 PM

Please check the online shop blog for details.

Order Procedures and Payment

On the lottery result announcement date, winners and non-winners will be notified by email.

Please ensure that you can receive emails from our shop.

We cannot be held responsible for any issues caused by not receiving our emails.

Notes

Applications and purchases are limited to one doll per person and a maximum of two dolls per same address.

If applications exceed this limit, all applications will be invalid.

Those who have placed orders through advance reservation sales are asked to refrain from applying.

Please be sure to read and agree to all notes listed on the lottery application product page and the online shop blog before applying.

Completion of the application indicates that you have understood and agreed to all application-related notes.

Please note that inquiries made through channels other than the online shop inquiry form cannot be addressed.

If you have any questions, please contact us via the inquiry form.

Inquiries are handled in order, but responses may take some time, so please contact us well in advance.

The online shop does not support Internet Explorer.

Please use the latest version or a different browser.

https://shop.juniemoon.jp

★★★★★★★★★★★★★★★★★★★

The final specifications are as follows.

CWC Limited Neo Blythe “Adachi Yumi Blythe Amour.”

I have been a friend of Blythe since her first anniversary event.

I remember her big, bright eyes, it was love at first sight. Now, 25 years later, I'm still her biggest fan!

Even with my busy schedule, we still make time for fun dress-up days and fabulous fashion adventures together!

No matter how many years go by, her power to captivate never fades. Now, “Adachi Yumi Blythe Amour” is born-a radiant presence whose sparkling eyes shine with an everlasting glow.

Every element of her outfit-from the denim bustier salopette to the chic coat and beret-is thoughtfully designed. The result is a “grown-up cute”

style that feels simple, sophisticated, and irresistibly charming.

The bustier salopette features a double-tiered bodice with seams under the bust and at the waist, gently tracing the body’s lines before flowing into softly flared pants. Ribbons and frills at the hem add a touch of sweetness.

To keep the look from skewing too sweet, the denim is rendered in a calm, muted shade, while bead-accented shoulder straps subtly elevate the design and dial back the casual feel.

The inner top layered beneath the salopette is crafted from a sheer, airy fabric, adding lightness and visual balance to the entire ensemble.

Once the coat-with its comfortably relaxed silhouette-is slipped on, her look changes instantly. Leopard-print accents on the collar, cuffs, and pockets, paired with sporty stripes on the raglan sleeves, create a striking, standout design.

Layering the detachable knit cape in a sweet styling over the coat introduces a playful “sweet-and-spicy” contrast you can enjoy in multiple ways.

Her accessories include a beret in tapestry-style fabric, a drawstring pouch sparkling with sequins, and earrings adorned with softly swaying cotton pearls. White socks and black shoes finish the styling, perfectly tying together the “grown-up cute” mood.

Her stand features a special black-clear base dusted with gold glitter, and the support rod is finished in gold plating.

The eye-change charm is accompanied by an exclusive plate engraved with Ms.

Adachi’s initial, “A.”

Her short bob hairstyle is newly offered in a grayish blue shade-a light, modern, urban color.

Her makeup is natural yet feminine, designed to complement her fashion styling.

The eyeshadow is a glossy terracotta orange; her eyelids are molded in the same shade, and her eyelashes have a special custom shape.

Her lips have a plump silhouette and come in a calm peach tone-natural, yet conveying a quiet strength.

The matching cheek color gives her a subtly childlike charm.

All four eye colors are special editions, including a holographic light beige for her left-facing gaze.

Face Type: Radiance Evolution

Face Color: Cream

Makeup

-Eyeshadow: Terracotta Orange

-Lips: Calm Peach (puffy lips)

-Blush: Calm Peach

Eye Colors (all special colors)

-Sea Blue (right)

-Light Magenta (front)

-Light Beige (left, with hologram)

-Aqua Green (front)

Eyelids: Terracotta Orange (mold color)

Eyelashes: Special type / Black

Hair Color: Grayish Blue (new color)

Earrings: Yes (hook type, cotton pearl)

Manicure: Yes (Rich Red)

Set Includes:

-doll, salopette, cut-and-sew top, coat, cape, beret, bag, earrings, socks, shorts, shoes, stand (waist support)

*For ages 15 and up.

*Product details may differ from the final version.

Release Date: Friday, January 30, 2026

Suggested Retail Price: \29,800 (tax included)

Yumi Adachi

Web Site https://imilimi.co.jp/adachiyumi/#

This book showcases doll outfits that faithfully recreate the nostalgic and heartwarming illustrations by picture book author and illustrator Rei Kurahashi. It includes 44 adorable clothing and accessory designs for Neo Blythe size dolls, along with original miniature fabrics. Full-size sewing patterns are also included.
The miniature fabrics featured in the book are available at Junie Moon as well! Be sure to check them out.

“Rei Kurahashi’s Dreamy Doll Clothes”
Size: AB format (260 mm × 210 mm)
Pages: 96
Price: 1,760 yen (price without tax: ¥1,600 yen)

Miniature Fabric – Decora Doll Series
Available at the Junie Moon Online Shop

The third installment of the popular series featuring crocheted outfits for Blythe dolls is here!

This time, the theme is “Classical Style.” The book showcases numerous coordinated looks of timeless, elegant fashion that suit Blythe perfectly.

Projects include everything from color-themed dresses to coordinated outfits featuring cape coats. With plenty of frills and ribbons, these designs express a world of fashion that remains beloved across ages.

The book also features a wide variety of accessories such as hats, headbands, ribbon pins, bags, and even umbrellas. In addition, it provides detailed explanations of the yarns used, the crochet symbols appearing in the book, and the basic techniques behind them.

Step-by-step photo lessons are included, making it easy for beginners to enjoy crocheting with confidence.

“Blythe’s Classical Style Book”

Size: 257 × 210 mm

Pages: 64

Price: 1,760 yen (price without tax: ¥1,600 yen)

CWC Exclusive Neo Blythe “Adachi Yumi Blythe Amour”

Release Date: Scheduled for late January 2026 Manufacturer's Suggested Retail Price: ¥29,800 (tax included)

**The CWC Exclusive Neo Blythe “Adachi Yumi Blythe Amour” is scheduled to be sold at CWC’s official store “Junie Moon” and at limited-time event shops hosted by CWC and Junie Moon.

＝＝＝＝

We are pleased to offer a special advance reservation sale of “Adachi Yumi Blythe Amour” through the Junie Moon Online Shop. Please take advantage of this opportunity to secure your reservation during the guaranteed pre-order period!

After the final product specifications are announced, a lottery sale will be held at all Junie Moon locations.

Details regarding the lottery sale will be announced on the "blythedoll.com", Junie Moon store websites, and their social media platforms once finalized. Please refrain from inquiries before the announcement, as we will not be able to respond.

★Junie Moon Online Shop

The advance reservation sale will be on a first-come, first-served basis.

[Advance Reservation Period]

From Wednesday, December 3, 2025, at 12:00 PM to Monday, December 15, 2025, at 12:00 PM (JST)

[Important Notes]

-Limit of one unit per person, and up to two units per household/address. Orders exceeding this limit will be canceled.

-The special coupon code exclusive to the online shop can only be used for this advance reservation. (Not valid for the lottery sale) -There will be no second round of first-come reservations. (A lottery sale will be held instead) -Cancellations are not accepted after the cancellation period has passed for the online shop. (by the morning of the day after the order date) -Even during the reservation period, sales will end once the maximum number of orders is reached. (Stock for the lottery sale is secured separately, so please rest assured)

-Please make sure to carefully read and understand all notices on the product page and blog of the online shop before placing your order.

Also, we are unable to respond to inquiries made through channels other than the online shop inquiry form.

If you have any questions, please use the inquiry form.

Responses will be provided in order, but it may take some time, so please inquire well in advance.

https://shop.juniemoon.jp/en

To commemorate the 25th anniversary of Neo Blythe in 2026, a very special collaboration has come to life!

We are delighted to present a charming Blythe doll created together with actor Yumi Adachi, whose timeless beauty and luminous presence have captured many hearts.

Born from a truly mutual and heartfelt collaboration, “Adachi Yumi Blythe Amour” is sure to become a treasured keepsake for you.

Please look forward to the announcement of the final specifications.♡

Face Type: Radiance Evolution

Face Color: Cream

Hair Color: Grayish Blue (new color)

Hairstyle: Bob-cut

Eyeshadow: Terracotta Orange

Blush: Calm Peach

Lips: Calm Peach

Eye color: Set of special colors: Aqua green facing front, light beige (with hologram) facing left

Please note: This product is recommended for ages 15 and up.

Illustration shown is a design drawing and may differ from the final product.

Release Date: Scheduled for January 2026 Suggested Retail Price: 29,800 JPY (tax included)

Yumi Adachi

Profile

Born September 14th, 1981

in Tokyo.

He began working as a child model at the age of two, and made his big break in the 1994 NTV drama "Homeless Child."

A line from the drama became a social phenomenon, even being selected for the New Word and Popular Phrase Award.

Since then, he has appeared in numerous dramas and films as a talented actor capable of playing a wide range of roles, and has also been involved in a wide range of activities, including producing fashion brands.

Web Site https://imilimi.co.jp/adachiyumi/#

Cross World Connections and Junie Moon will be closed for the 2025 year-end and 2026 New Year holidays as outlined below.

We apologize for any inconvenience and appreciate your understanding.

• Cross World Connections Office

Closed: Saturday, December 27, 2025 – Sunday, January 4, 2026

• Junie Moon Office

Closed: Saturday, December 27, 2025 – Sunday, January 4, 2026

• Junie Moon Daikanyama Store

Holiday Closure: Saturday, December 27, 2025 – Saturday, January 3, 2026 First Business Day of the New Year: Sunday, January 4, 2026, from 13:00

“Stay Home Shopping”

Orders will not be accepted during the closure period.

Email inquiries will be answered sequentially from Monday, January 5, 2026.

Orders paid by 15:00 on Thursday, December 25, 2025 will be shipped within the year.

Orders paid after that time will be shipped sequentially from Monday, January 5, 2026.

• Junie Moon Osaka Store

Holiday Closure: Saturday, December 27, 2025 – Friday, January 2, 2026 First Business Day of the New Year: Saturday, January 3, 2026, from 12:00

“Stay Home Shopping”

Orders will not be accepted during the closure period.

Email inquiries will be answered sequentially from Monday, January 5, 2026.

Orders paid by 15:00 on Thursday, December 25, 2025 will be shipped within the year.

Orders paid after that time will be shipped sequentially from Monday, January 5, 2026.

• Junie Moon Harajuku Store

Holiday Closure: Tuesday, December 30, 2025 – Thursday, January 1, 2026 First Business Day of the New Year: Friday, January 2, 2026, from 13:00

• Junie Moon Online Shop

Customer Support Closed: Saturday, December 27, 2025 – Sunday, January 4, 2026 Inquiries received during the closure will be answered sequentially from Monday, January 5, 2026.

Orders will continue to be accepted during the support closure period.

Shipping Schedule

Domestic Shipping (Japan)

Orders placed / paid by Dec 24 (Wed), 2025 → Scheduled to ship Dec 26 (Fri), 2025 Orders placed / paid through Dec 31 (Wed), 2025 → Scheduled to ship Jan 7 (Wed), 2026 Orders placed / paid through Jan 6 (Tue), 2026 → Scheduled to ship Jan 9 (Fri), 2026 Orders placed / paid through Jan 12 (Mon, Holiday), 2026 → Scheduled to ship Jan 14 (Wed), 2026 After that → Normal schedule resumes

International Shipping

Orders placed / paid by Dec 23 (Tue), 2025 → Scheduled to ship Dec 26 (Fri), 2025 Orders placed / paid through Jan 6 (Tue), 2026 → Scheduled to ship Jan 9 (Fri), 2026 After that → Normal schedule resumes

Please note that delays may occur due to order volume, transportation issues, weather conditions, and other factors.

Shipping times may vary depending on the item. Please check each product page for details.

Deliveries may take longer than usual due to holiday congestion. We recommend placing orders with extra time to spare.

Get your Blythe doll ready for winter celebrations with the brand new Ribbon Pattern Kimono Set from Dear Darling fashion for dolls!

This gorgeous, full four-piece set offers a traditional look with a fun, modern twist:

• Kimono: Features a cute Japanese pattern with a slight pop feel, highlighted by the charming ribbon motifs and bright colors.
• Obi: Cinches the waist with a striking neon pink ribbon motif.
• Hair Accessory: A unique color-scheme accessory adorned with delightful bells.
• Fur Shawl: A fluffy shawl for a warm, luxurious feel.

This beautiful kimono set is perfect for celebrating upcoming special occasions like New Year's, Coming of Age Ceremonies, and graduation ceremonies with your Blythe doll!

Product Details

Dear Darling fashion for dolls
Ribbon Pattern Kimono Set

22cm doll size
Set includes: Kimono, obi, hair ornament, fur shawl
Price: 9,020 yen (price without tax: 8,200 yen)
-------------
On sale Saturday, December 6

Doll and other accessories not listed above are not included.